Back In Health Osteopathy: Brand Identity

Back In Health initially started as an osteopathy practice, and has since expanded its service offering to acupuncture, dry needling, cupping, and Pilates.

Back In Health has clinics located in the prestigious Rialto building in Melbourne’s CBD, Clifton Hill in Melbourne’s inner north, and Robinson Square in Singapore’s CBD.


When creating this brand identity, I used a little bit of colour psychology in my selection of company colours – Black for intelligence and dependability, white for cleanliness and efficiency, and yellow for friendliness and optimism. Overall, I wanted the branding to portray a knowledgeable entity, that was easily approachable at the same time.