Bliss N Eso is one of the most prominent hip-hop acts in Australia, and have no qualms about breaking the mould.
Whilst running my label ST8 OF MINE, I was invited to collaborate with Bliss N Eso in a promotion associated with their second album, Day Of The Dog.
The purpose of the project was to generate public interest and sales of Bliss N Eso’s 2 disc limited edition Day of the Dog album, by running a competition to win a pair of customised sneakers. DC shoes supplied sneakers for me to customise with images from the album artwork, “Bliss N Eso” in graffiti lettering, and the ST8 OF MINE logo. For me, it was a great way to raise the profile of my small label through national exposure to the target market.