Melbourne Budo Academy: Brand Identity

Melbourne Budo Academy houses a variety of martial arts, as well as health services including acupuncture, cupping, Chinese medicine and more.

With these disciplines having a long history originating in Asia, I decided on using the sepia and earthy tones of a bygone era, natural woodgrain textures, black calligraphy, and red for the Melbourne Budo Academy identity. My work with Melbourne Budo Academy consists of creating the logo, physical and digital marketing material, and merchandise.