Manual Medicine Australasia: Brand Identity

The thought process behind designing this identity was firstly to embody the elements of healing, balance, manual therapy, and “East meets West” in a versatile and simple logo.


As all the elements were created – the logo, the website and other supporting marketing materials – the aim was to consistently convey quality, professionalism and cleanliness. These are all paramount attributes of the company’s short courses, which are provided to manual medicine practitioners and students.