ST8 OF MINE was a fun, energetic, and rebellious brand that added a new twist to the old school.
The brand was primarily targeted at confident youth who sought something a little different and had no qualms standing out from the crowd. Aesthetically, the brand was influenced by hip hop combined with new interpretations of traditional clothing.
The ST8 OF MINE campaigns consisted of models creating interesting silhouettes to coincide with the interesting silhouettes of the garments as well as demonstrating their ease of movement. This was a label where I created the garment designs and patterns, locally sourced the fabric and trims, photographed and styled the campaign shots, produced and sold the range, marketed and managed all aspects of the brand.