The Yarra Trail Mens identity has an urban and industrial style, that projects a rugged confidence.
Targeted at the man who loves to get outdoors on weekends, he has a great sense of style with an urban industrial sensibility. He is stylish without being preoccupied with fashion, and dresses to suit the weather and the occasion. The result is a casual, confident, and masculine aesthetic.
I was given the opportunity to build this identity from both a fashion design and marketing perspective.