Yvonne Black is a modern and sophisticated identity that exudes effortless and comfortable style.
The Yvonne Black brand is targeted at confident women who dress to suit their busy lifestyle without sacrificing their sense of style. The resulting aesthetic is modern, sophisticated, and effortless clothing that fits easily into any occasion.
I had the opportunity to manage Yvonne Black’s marketing and design its range at different times. With regards to fashion design, Yvonne Black was underpinned by a strong range of basics, with unique highlight pieces to complete the season’s outfits. The marketing campaigns consisted of studio shots where the backdrops were minimal and clean, and the focus was squarely on the model and product.